GEO Toolbox · Blog
Playbooks for getting cited by AI.
Research, tactics, and honest takes on generative engine optimization, AI visibility, and the future of search.37 articles and counting.
Guide articles
24 totalGPTBot: What It Crawls and How to Allow or Block It
GPTBot is OpenAI's training crawler. What it crawls, how to allow or block it in robots.txt, and why blocking GPTBot does not remove you from ChatGPT search.
llms.txt: What It Is and Whether It's Actually Worth It
llms.txt is suddenly everywhere. The honest, evidence-backed answer to what it is, what Google actually says about it, and whether your site needs one.
AI Crawlers: The List of AI Bots & How to Control Them
AI crawlers fetch your pages for ChatGPT, Claude, Perplexity, and Google. The list of every major AI bot, what each does, and how to control it in robots.txt.
AI Content Optimization: Writing Pages LLMs Cite (2026)
AI content optimization, the writing-craft version: structure sentences, frame data, and add the originality that gets a page cited by ChatGPT and Perplexity.
AI Overview Tracker: Tools, Free Methods, and What They Miss
Track Google's AI Overviews in 2026: the metrics that matter, free methods, the best AI Overview trackers compared, plus AI Mode and the check most tools miss.
AI Rank Tracker: How to Track Your Brand Across AI Engines
An AI rank tracker monitors your brand across ChatGPT, Perplexity, Gemini, and AI Overviews. Why a single AI rank is a myth and what to track instead.
AI Visibility Audit: How to Run One (Step-by-Step Checklist)
An AI visibility audit checks whether AI engines can reach, read, and cite your site. A step-by-step process, a free checker, and how to avoid vanity scores.
Claude SEO: How to Get Cited in Claude
Claude SEO means getting cited in Claude's answers. How Claude's web search and the three Anthropic crawlers work, what gets cited, and whether it's worth it.
GEO vs AEO vs SEO: What's the Difference?
GEO vs AEO vs SEO compared: what each one optimizes for, how much of the work overlaps, which to prioritize for your site, and whether SEO is actually dead.
How to Measure Your AI Visibility
How to measure your AI visibility: the metrics that matter, a free way to track brand mentions in ChatGPT and Perplexity, and when a paid tool is worth it.
What Is Answer Engine Optimization (AEO)?
Answer engine optimization (AEO) means getting cited in AI answers from ChatGPT, Perplexity, and Google AI Overviews. What it is, how it works, and what's hype.
What Is LLMO (LLM Optimization)?
LLMO (large language model optimization), also called LLM SEO, means getting cited by ChatGPT, Claude, and Gemini. What it is and what's genuinely new about it.
AI Hallucinations: Why AI Gets Your Brand Wrong & How to Fix It
AI tools confidently state false facts about brands. Here's why AI hallucinates about your company, how to find it, and how to reduce and correct it fast.
Entity SEO & the Knowledge Graph: How AI Engines Understand Your Brand
Entity SEO makes search and AI engines resolve your brand to one clear entity in the knowledge graph, so they recognize and cite you correctly. Here's how.
How to Get Cited in Google AI Overviews
How to get your pages cited in Google AI Overviews: why ranking #1 isn't enough, what Google officially says, the citability checklist, and how to measure it.
How to Optimize for AI Search: A Step-by-Step Playbook
How to optimize for AI search, step by step: confirm AI bots can reach your pages, restructure for extraction, add citable substance, and measure citations.
Perplexity SEO: How to Get Cited in Perplexity
Perplexity SEO means getting cited in an answer engine that shows its sources. How Perplexity picks sources, allowing PerplexityBot, and the Publishers Program.
SEO for ChatGPT: How to Get Cited in ChatGPT Search
SEO for ChatGPT means getting cited in ChatGPT's search answers. How it picks sources, which crawlers to allow, and how to appear, per OpenAI's own docs.
What Is Generative Engine Optimization (GEO)?
Generative engine optimization (GEO), also called AI search engine optimization, gets your brand cited in ChatGPT, Perplexity, and Google AI Overviews.
How Does AI Search Work? A Plain-English Breakdown
ChatGPT, Perplexity, Gemini, and Google AI Overviews all run the same four-step loop: read the question, search, pick sources, write a cited answer.