GEO Toolbox · Blog
Playbooks for getting cited by AI.
Research, tactics, and honest takes on generative engine optimization, AI visibility, and the future of search.37 articles and counting.
AI Search articles
11 totalSchema Markup for AI Search: What It Does and Doesn't Do
Schema markup for AI search, minus the hype: which engines actually use JSON-LD, what the studies show, the types worth adding, and how to verify it arrived.
What Are Vector Embeddings? How They Shape What AI Search Cites
Vector embeddings explained for SEOs: how AI search engines turn content into vectors, retrieve passages by similarity, and what you can actually optimize.
AI Share of Voice: How to Measure Your Slice of AI Answers
AI share of voice is your slice of brand mentions in AI answers vs competitors. How to calculate it, what counts as good, and why the denominator is the catch.
What Is an AI Visibility Score (and How It's Calculated)
An AI visibility score rates how often AI engines mention your brand, 0-100. What it measures, how it's calculated, what counts as good, and why tools disagree.
AI Content Optimization: Writing Pages LLMs Cite (2026)
AI content optimization, the writing-craft version: structure sentences, frame data, and add the originality that gets a page cited by ChatGPT and Perplexity.
How to Optimize for AI Search: A Step-by-Step Playbook
How to optimize for AI search, step by step: confirm AI bots can reach your pages, restructure for extraction, add citable substance, and measure citations.
How Does AI Search Work? A Plain-English Breakdown
ChatGPT, Perplexity, Gemini, and Google AI Overviews all run the same four-step loop: read the question, search, pick sources, write a cited answer.