Grok is free to start, and for a lot of people that is the end of the story. If you want more, new sign-ups now buy The X Subscription, which xAI launched on October 12, 2026 and is rolling out globally: Plus at $8 a month, Premium at $30, Super at $100, and Ultra at $200. Every paid tier bundles Grok with Cursor's coding agents and X Premium perks. xAI's docs say new customers start on The X Subscription, though existing subscribers keep their SuperGrok plans. Metered developer API use is billed per token, from $1 per million input tokens.
That change makes many Grok pricing guides out of date, because most were written around SuperGrok. Below are the current Grok plan prices and text-model API rates, taken from xAI's own pricing pages and docs, plus the question the numbers exist to answer: which plan, if any, you should pay for. A quick disambiguation first, because the search results mix them: this is about xAI's Grok chatbot, not the unrelated "Grok" crypto token.
How Much Does Grok Cost? Every Plan at a Glance
Here is the whole lineup in one place, at US list prices as of October 13, 2026, before sales tax.
| Plan | Price (US, per month) | What it is | Best for |
|---|---|---|---|
| Free | $0 | Daily, limited Grok access, a starter allowance for Cursor's coding agents, standard X | Casual questions and light use |
| Plus | $8 | Base usage pool shared by Grok and Cursor, plus an X checkmark, creator tools and fewer ads | Social creators with light AI use |
| Premium | $30 | 4x Plus usage, Grok Bot, the latest Grok models, image and video creation, X Premium+ benefits | New and regular AI users (xAI's "most popular") |
| Super | $100 | 15x Plus usage, priority access at peak times | Daily agent users |
| Ultra | $200 | 50x Plus usage, earliest access to new products and models | Power users |
| Teams | $30, $100 or $200 per seat | Premium, Super or Ultra seats, SSO, centralized billing, usage analytics | Teams and companies |
| Enterprise | Custom | SSO and SCIM, custom rate limits, data residency | Large organizations |
Annual billing lowers the effective monthly price: $80 a year for Plus, $300 for Premium, $1,000 for Super and $2,000 for Ultra, per xAI's X Subscription pricing docs. Plus is not offered on team plans.
Before you pay, note that the usage tiers are defined only relative to each other: xAI publishes Premium as 4x Plus and Ultra as 50x Plus, with no absolute message or video counts. The allowance refreshes weekly, and Grok and Cursor draw on the same pool.
The developer API works differently. xAI lists Grok API access in the subscription pool without saying how much a plan covers, so if you are wiring Grok into your own software at production volume, budget at the per-token rates in the API section below. For the bigger picture of what the product is, our guide to what Grok is covers the models and history in plain terms.
Is Grok Free? What the Free Tier Actually Gives You
Yes. Grok has a free tier, and it is now the Free plan of The X Subscription. Per xAI's announcement, it gives you daily access to Grok Chat, Imagine, Voice, and Build, a starter allowance for Cursor's coding agents, and standard X. You can sign in at grok.com and start chatting, with real-time answers pulled from the web and X.
The catch is the cap. xAI lists Free usage only as "limited" and does not publish a number, so try Free with your own workload before assuming it will cover you. Lean on Grok for real work and you will hit it fast, which is the signal to consider paying.
Media is where the free tier has moved the most. The Grok Imagine creator was effectively free for casual users at launch, until users reported around March 20 that it had been effectively locked to paying subscribers. xAI made no official statement; replies from the @grok account called the change temporary. The new Free plan lists limited Imagine access again, but Premium is the first tier that lists image and video creation as a headline feature. Treat the free plan as a useful way to try Grok and handle light tasks, not as a substitute for a paid plan if you generate media or run long sessions.
The X Subscription Tiers: Plus vs Premium vs Super vs Ultra
The paid tiers are one product in different sizes. Each step up mostly buys a bigger share of the weekly usage pool, with a few features gated to Premium and above. Prices below are from xAI's pricing page and its docs.
Plus ($8 a Month)
The entry tier. It gives you a base usage pool shared across Grok Chat, Voice, Imagine and Build, the Grok API and Cursor, plus an X checkmark, creator tools, fewer timeline ads and advanced analytics on X. What it leaves out matters: Plus does not include Grok Bot, xAI's agent product, and it is not available on team plans. It fits someone who mostly chats with Grok or posts on X and wants more headroom than Free.
Premium ($30 a Month)
The plan xAI labels "most popular", and the one most paying users will want. It carries 4x the Plus usage, Grok Bot, the latest Grok models, faster chat responses, image and video creation, and Cursor's cloud agents. On the X side you get the full X Premium+ benefits, including ad-free scrolling on most surfaces. xAI describes it as "the benefits of SuperGrok, Cursor Pro, and X Premium+, previously $90/month combined". On price and listed features it is the nearest equivalent to the old $30 SuperGrok, though xAI publishes no usage numbers to confirm the allowance matches.
Super ($100 a Month)
Everything in Premium with 15x the Plus usage, priority model access at peak times, and what xAI lists as faster responses and generations. It suits heavy daily users of Grok Bot or Cursor agents.
Ultra ($200 a Month)
The top individual tier: 50x the Plus usage, what xAI lists as the fastest responses, and the earliest access to new products and models. Most people will never need that much usage.
Different activities draw different amounts from the weekly pool, so the allowance is hard to predict in advance. Before you commit to a tier, use it for a week and watch the remaining usage and reset date in your account settings. If you run out mid-week, you can buy top-ups (usage credits) instead of upgrading, or wait for the weekly refresh.
What Happened to SuperGrok and X Premium?
Until October 12, 2026, Grok was sold through overlapping routes: the standalone SuperGrok line at grok.com (SuperGrok Lite at $10, SuperGrok at $30, SuperGrok Plus at $100 and SuperGrok Heavy at $300 a month; Heavy ran a $99 promo for its first 3 months in June), and the X Premium and Premium+ bundles for the social platform at about $8 and $40. It was easy to buy the wrong one.
The X Subscription replaced both for new customers. In xAI's docs, "New customers, including anyone with only a free X account, start on The X Subscription." One lag to note: when geotoolbox checked on October 13, the US App Store listing for the Grok app still showed the SuperGrok tiers as in-app purchases. That is store metadata, not a sign-up route, so trust the plan screen inside the app. If you already pay for one of them, here is what that means in practice, per the same docs:
- You do not have to switch. Existing SuperGrok, X Premium and Cursor plans continue at their current price and features unless you change or cancel them.
- Switching is permanent. When you move, the old subscriptions you select are cancelled with a prorated refund for unused time, and xAI support cannot undo it.
- Switching comes with offers. xAI shows limited-time switch offers in your billing settings. Your new plan is charged at full price, and the refund for the old one arrives separately.
- Cursor users lose included third-party usage. On a current Cursor plan, included Claude or GPT usage continues until you switch. On the X Subscription, third-party models in Cursor are available only on Premium and above and bill at API list prices from the first use.
- X Premium+ benefits need Premium or higher. Plus includes only the lighter X perks (checkmark, creator tools, fewer ads), so a Premium+ subscriber who switches to Plus loses features.
- App store purchases follow store rules. Grok, Grok Bot or X Premium bought through the App Store are cancelled by xAI when you switch, but Apple decides the refund. A Cursor plan billed through the App Store is not cancelled for you: cancel it in your iPhone or iPad Settings. For Google Play purchases, check afterwards that the old subscription is not still set to renew.
Before you switch, compare your current plan's limits with the tier you would land on, since xAI only states that, across standard-priced plans, each comparable new tier gives more usage per dollar.
Grok API Pricing for Developers
If you are building software on Grok rather than chatting with it, you pay per token, the chunks of text the model reads and writes, billed separately for input and output. Note that xAI's pricing page now lists "Grok API" among the Plus features and says the weekly pool covers API access, while its subscription docs mention only Grok and Cursor surfaces. Until xAI says how much API traffic a plan absorbs, budget anything production-sized at the per-token rates. Here they are from xAI's pricing docs as of October 2026.
| Model | Input (per 1M, under 200K) | Output (per 1M, under 200K) | Context |
|---|---|---|---|
| grok-4.7 | $2.00 | $6.00 | 500K |
| grok-4.6 | $2.00 | $6.00 | 500K |
| grok-4.5 | $2.00 | $6.00 | 500K |
| grok-4.3 | $1.25 | $2.50 | 1M |
| grok-4.20-0309-reasoning | $1.25 | $2.50 | 1M |
| grok-4.20-0309-non-reasoning | $1.25 | $2.50 | 1M |
| grok-4.20-multi-agent-0309 | $1.25 | $2.50 | 1M |
| grok-build-0.1 | $1.00 | $2.00 | 256K |
The current flagship is grok-4.7, released September 21, 2026, at the same $2 input and $6 output per million tokens and 500K-token context window as grok-4.6 (August 12, 2026) before it. Watch the context tier, because the headline price is only half the story: xAI's docs list grok-4.7 at $2 input / $6 output for prompts under 200K tokens, and $4 / $12 from 200K tokens, with cached input at $0.50 (rising to $1 from 200K). Since the model's selling point is a 500K window, any prompt that uses it bills at the higher rate, and that rate applies to every token in the request, not just the part past 200K. Every xAI text model in the table doubles the same way. xAI also serves a Grok 4.7 Fast variant at twice the standard token rates (1.5x for long-context requests), but only through Cursor and Grok Build, not as a public API model.
grok-4.7 is pricier than the older grok-4.3 ($1.25/$2.50), but still under Claude Opus 5.5 ($4/$20) and well under Claude Fable 5.1 ($10/$50), Anthropic's top generally available model. OpenAI's GPT-6 Sol and its newer GPT-6.1 Sol both list at $2 input and $10 output, so they match grok-4.7 on input and cost more on output. Google's Gemini 4 Argon, generally available since October 13, 2026, sits at the same $2/$10 on an introductory price through November 30, then $4/$20.
Several modifiers and tool fees change the bill, all from xAI's pricing docs:
| Modifier or tool | Cost |
|---|---|
| US regional endpoint (grok-4.7 and grok-4.6 only) | 1.1x the global rates, so grok-4.7 is $2.20 / $6.60 |
| Priority processing | 2x, billed only on responses that confirm the priority tier |
| Batch API | 20% off, only on grok-4.3 and the grok-4.20 models |
| Web search | $5 per 1,000 calls |
| X search | $5 per 1,000 posts, $10 per 1,000 profiles |
| Code execution / file attachment search | $5 per 1,000 calls each |
| Collections search | $2.50 per 1,000 calls |
The official docs list a tighter set of models than the third-party pricing aggregators do. Older entries like grok-4 (grok-4-0709), grok-4-fast, and grok-3 still show up on other sites at rates like $3 and $15 per million, but they are not in xAI's current pricing table. Per xAI's May 15 retirement notice, requests to those retired IDs now redirect to grok-4.3 and bill at its $1.25 / $2.50 rates. There is no grok-5 in the API yet, which lines up with the model still being in training rather than released.
A quirk worth knowing: on the consumer apps you often cannot tell which Grok model answered a given question, because tiers route between models automatically and the interface does not show it. The API is the opposite. You choose an explicit, versioned model ID, so the API is the closest you get to knowing what you are running, with one caveat: retired IDs are redirected to newer models.
How to Use Grok (and Where to Access It)
You can reach Grok in several places. One X Subscription covers the apps, X and Cursor, and xAI says its pool includes some API access; metered API use is billed per token.
- grok.com (web). The simplest path. Go to grok.com, sign in, and start chatting on the free tier.
- The X app. Grok is built into X as the Grok tab, and it draws on the same usage pool as your X Subscription plan.
- The standalone Grok app. xAI publishes a dedicated Grok app for iOS and Android, which uses the same account and subscription as grok.com.
- Cursor. Grok models now run inside Cursor's coding agents on the same pool. Third-party models in Cursor, such as Claude or GPT, are available on Premium and above and billed separately at API list prices.
- The xAI API. For developers. You create a key in the xAI developer console and call the models directly, billed per token as covered above.
For most people, the answer is grok.com on the web or the standalone app, on the free tier to start. Upgrade only once you have hit the free limits enough to know you need more. Prices differ by region (grok.com shows euro prices to European visitors). And xAI says subscriptions are sold only directly by xAI (its site and official apps), with no authorized resellers: accounts bought from a third party "may be suspended or terminated at any time", so skip the discounted resale offers.
Is Grok Worth It? Grok vs ChatGPT, Claude, and Gemini on Price
On the consumer side, it depends on the tier and on what else you would pay for. Plus at $8 matches ChatGPT Go and undercuts the $20 plans, but it has no Grok Bot. Premium at $30 sits above ChatGPT Plus, Claude Pro, and Google AI Pro, which all cluster around $20, and both ChatGPT Plus and Claude Pro already include a coding agent (Codex and Claude Code). What Premium adds is Cursor itself and X Premium+, so it pays off mainly if you use Cursor or want the X perks.
On the API, the story flips. grok-4.3 at $1.25 input and $2.50 output is one of the cheapest frontier models available, though small models such as GPT-6 Luna, and Claude Haiku 5.5 on prompts up to 100K tokens, cost less still at $0.10 / $0.50.
| Provider | Main paid plan | Flagship API (input / output per 1M) |
|---|---|---|
| xAI Grok | X Subscription Premium $30 | grok-4.7, $2.00 / $6.00 (grok-4.3, $1.25 / $2.50) |
| OpenAI ChatGPT | ChatGPT Plus $20 | GPT-6 Astra, $10.00 / $50.00 (GPT-6.1 Sol, $2.00 / $10.00) |
| Anthropic Claude | Claude Pro $20 | Claude Fable 5.1, $10.00 / $50.00 (Claude Opus 5.5, $4.00 / $20.00) |
| Google Gemini | Google AI Pro $19.99 | Gemini 4 Argon, $2.00 / $10.00 through Nov 30, then $4.00 / $20.00 |
So whether Grok is worth it depends on which buyer you are. As a $30 chatbot alone, it is a harder sell than the $20 alternatives unless you specifically want its real-time access to X and its looser content style. For someone who codes in Cursor or lives on X, the math tilts the other way. As an API for developers, grok-4.3 is genuinely cheap for a frontier model, which is the strongest case for paying xAI anything. For a feature-by-feature read rather than just price, see our comparisons of Grok vs ChatGPT, Grok vs Gemini and Grok vs Claude, and our standalone breakdown of Gemini's pricing.
Canceling, Refunds, and Free Trials
Cancellation trips people up because it depends on where you paid. X Subscription plans bought on the web are managed from your account dashboard at grok.com, where you can change plans or cancel. If you subscribed through the Apple App Store or Google Play, you cancel in that store's subscription list, because the store is what charges you. The quickest way to find out which one applies is to check your card statement or the store you used to sign up.
Start with the basics: xAI's pricing page says you can cancel anytime; to avoid the next charge, do it at least 24 hours before renewal. You keep your benefits through the end of the billing period. Canceling stops the next charge rather than refunding the current one. The exception is switching from an old SuperGrok or X Premium plan billed directly by xAI, which triggers an automatic prorated refund for the unused time; for App Store purchases, Apple decides the refund.
The free trial has also changed. The old SuperGrok plan often came with a seven-day free trial offer; xAI's US pricing page for the X Subscription lists no trial. When geotoolbox checked grok.com from Europe on October 13, Premium, Super and Ultra showed 50% off the first month instead. Offers like this vary by region and account, so read the checkout screen before you confirm.
Which Grok Plan Should You Actually Pay For?
Most people overbuy. Here is how to decide, from the bottom up.
| You want | Buy (new sign-ups) | Per month (US) |
|---|---|---|
| Just to try Grok | Free | $0 |
| More Grok and X perks at the lowest paid price | Plus | $8 |
| Grok as your main AI tool, with Grok Bot | Premium | $30 |
| Daily agent or coding work | Super | $100 |
| Maximum usage | Ultra | $200 |
Stay free if you ask Grok a handful of questions a day and do not generate much media. The free tier may cover that, and you will know you have outgrown it the day you keep hitting the limit mid-task.
Pay $8 for Plus if you use Grok regularly but want the lowest paid price, or you mainly want the X checkmark and creator tools. Skip it if you want Grok Bot.
Pay $30 for Premium if Grok is one of your main AI tools. It is the plan xAI recommends for new AI users and the entry tier for Grok Bot, and it makes most sense if you also use Grok models in Cursor or want X Premium+.
Pay $100 for Super if Premium's weekly pool keeps running out before the reset.
Pay $200 for Ultra only if you run heavy agent, coding or video workloads every day. For everyone else it is more than they will use.
Keep your old plan if you already pay for SuperGrok or X Premium and it covers your needs. Nothing forces you to move yet, and switching cannot be undone.
Use the API instead of a plan if you are building software. A subscription buys one person a usage pool; the API meters whatever your code does, and grok-4.3 is usually the right model for programmatic work.
Why Grok's Price Matters for Your Brand
One point here outlasts any specific price. Whichever tier people pay for, Grok is not just a chatbot they visit. It answers questions by pulling in real-time information from X and the web, which means it is already describing your category and naming options to people who ask it what to buy or who to hire.
So the more useful question is not which plan you should buy. It is whether Grok mentions your brand at all when someone asks it for a recommendation, and what it says when it does. That visibility does not come on a pricing tier, and it is the gap geotoolbox helps businesses close. If you want to see that visibility for yourself, our comparison of Grok rank trackers shows which tools actually query Grok live and which only claim to.
The prices above will move again, because xAI has repriced Grok more than once this year, so confirm the current figure on Grok's plans page before you pay. And once you know what Grok costs, the next question is what it tells people about you. Our Citation Interceptor, included in geotoolbox plans from Plus up, maps where Grok and the other AI engines cite sources your brand is missing from, so you can see which conversations to get into. You can learn the broader method in our guide to tracking AI visibility.
Frequently Asked Questions
How much does Grok cost per month?
Grok is free to start. Since October 12, 2026, new sign-ups choose The X Subscription: Plus at $8 a month, Premium at $30, Super at $100, and Ultra at $200, with yearly billing at $80, $300, $1,000 and $2,000. Team seats cost $30, $100 or $200, and metered developer API use is billed per token (xAI also lists API access in the subscription pool without saying how much).
Is SuperGrok still available?
Not as a new customer, going by xAI's docs, which say new customers start on The X Subscription. SuperGrok Lite, SuperGrok, SuperGrok Plus and SuperGrok Heavy were the standalone plans sold before xAI launched The X Subscription on October 12, 2026, and the US App Store listing still showed them as in-app purchases on October 13. If you already pay for SuperGrok, your plan continues at the same price unless you switch or cancel, and switching is permanent. The $30 Premium tier includes the benefits of SuperGrok, Cursor Pro and X Premium+.
Is the Grok free tier enough?
For light use, yes. The Free plan gives you daily, limited access to Grok Chat, Imagine, Voice, and Build, with real-time answers from the web and X, plus a starter allowance for Cursor. xAI does not publish the free limit, so you will hit the wall quickly on long sessions or heavy media use.
Is Grok cheaper than ChatGPT?
It depends on the tier. Plus at $8 costs the same as ChatGPT Go and less than ChatGPT Plus at $20, but it leaves out Grok Bot; Premium at $30 costs more than ChatGPT Plus while bundling Cursor and X Premium+ benefits. On the API, grok-4.3 at $1.25 input and $2.50 output per million tokens is cheaper than GPT-6.1 Sol at $2 and $10, and grok-4.7 matches GPT-6.1 Sol on input while costing less on output.
Sources
- Introducing The X Subscription - xAI -
x.ai/news/x-subscription - The X Subscription pricing docs - xAI Docs -
docs.x.ai/x-subscription/pricing - What is The X Subscription? (switching) - xAI Docs -
docs.x.ai/x-subscription/overview - Pricing: compare plans - xAI -
x.ai/pricing - Grok plans - Grok (xAI) -
grok.com/plans - xAI API pricing - xAI Docs -
docs.x.ai/developers/pricing - Grok 4.7 announcement - xAI -
x.ai/news/grok-4-7 - May 15, 2026 model retirement - xAI Docs -
docs.x.ai/developers/migration/may-15-retirement - About X Premium - X Help Center -
help.x.com/en/using-x/x-premium - New Grok Imagine limits spark user response - Calcalist -
calcalistech.com/ctechnews/article/rkbynj99bx - Claude plans and pricing - Anthropic -
claude.com/pricing - Claude API pricing - Anthropic -
platform.claude.com/docs/en/about-claude/pricing - Grok app listing (in-app purchases) - Apple App Store -
apps.apple.com/us/app/grok/id6670324846 - ChatGPT pricing - OpenAI -
learn.chatgpt.com/docs/pricing - Google AI Pro and Ultra subscriptions - Gemini -
gemini.google/subscriptions - Gemini API pricing (Gemini 4 Argon) - Google -
ai.google.dev/gemini-api/docs/pricing - OpenAI API pricing (GPT-6.1 Sol) - OpenAI -
developers.openai.com/api/docs/pricing